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WorkAboutResumeAI

I'm Taha Azhar Taha.

Senior Product Designer crafting impact. solving problems. designing fintech. building futures. making it beautiful.

ADIB Transamerica TAMM IKEA Philips Kiabi Reebok
Selected Work

Case Studies

Real projects, measurable outcomes — from government platforms to banking apps and enterprise design systems.

ADIB Bank · Fintech · 2021–2024

From onboarding friction to a 34% completion lift

Redesigned the digital banking STP onboarding from 26 steps to 14 — cutting completion time from 24 to 13 minutes and lifting NPS by 42 points.

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+34%
Completion Rate
+42
NPS Points
−46%
Drop-off Rate
ADIB Bank
Swift Bank · Banking · 2022

Introducing promo codes to drive 50% fee discounts

Redesigned the transfers journey and introduced a personalised promo code system — based on competitive analysis and surveys across 30 users.

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50%
Max Fee Discount
90%
Prefer Lower Rates
30
Users Surveyed
Swift Bank Promo Code
TAMM · Gov. Super-App · 2019–2021

TAMM — Abu Dhabi's one-stop government app

The TAMM application is a one-stop platform providing direct access to all services the Abu Dhabi Government provides.

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1M+
Citizens Served
100+
Gov. Services
0→1
Product Built
TAMM App
My Process

How I Work

01
Self-starter

I start with the problem, not the brief. I dig into data and talk to users before any solution is on the table.

02
Question-reframer

The right answer starts with a better question. I challenge assumptions early so teams don't build the wrong thing well.

03
Async-first communicator

Specs, rationale, and context — written down, not locked in someone's head. So decisions hold up across time zones and don't need me in every room.

04
Engineering partner

I work hand-in-hand with developers from day one. Because systems that scale need a designer who thinks beyond the handoff.

Kind Words

My people say

HH
Project Lead
Dubai Government – HHRC

"Taha has a rare ability to understand complex financial workflows and translate them into experiences that feel effortless. The utility management system he designed has been transformative for our operations."

AD
Product Director
Synechron – ADIB Bank

"The ADIB onboarding redesign exceeded every benchmark we set. Taha's research-led approach delivered a genuinely industry-leading journey — 42 NPS points gained in one release."

XS
Design Director
Xishe – TAMM Abu Dhabi

"Taha didn't just design TAMM — he shaped how we thought about the entire product. His ability to work across research, design systems and stakeholder alignment is exceptional."