I turn complex problems into clear, beautiful experiences — and I have the metrics to prove it.
With over a decade of experience designing digital products in fintech, payments, government and e-commerce, I've built a reputation for combining rigorous user research with strong visual craft to deliver outcomes that actually move the needle.
I've led design at Synechron (ADIB Bank), Xishe (TAMM Abu Dhabi), Al Futtaim, and currently at Dubai Government's HHRC — each role demanding a unique blend of strategic thinking, stakeholder management, and hands-on design execution.
Beyond the craft, I care deeply about mentoring other designers, building collaborative team cultures, and helping organisations understand why design is a business superpower — not just a finishing touch.
Based in
Dubai, UAE
Experience
10+ Years
Availability
Open to Work
Speciality
Fintech & Web3
Email
tahaazhar95@hotmail.com
Phone
+971 52-2441601
Experience
OCT 2024 — PRESENT
Lead Product Designer
Dubai Government — HHRC · Dubai, UAE
Spearheaded end-to-end product design for a large-scale Utility Management System serving Etisalat, Du, DEWA, FEWA and others with automated reconciliation and payment approvals. Transformed complex financial workflows into an intuitive, high-efficiency dashboard, reducing manual processing time by 46% and improving approval accuracy. Collaborated with cross-functional teams to align with government compliance standards.
SEP 2021 — SEP 2024
Senior Product Designer
Synechron — ADIB Bank · Dubai, UAE
Led the ADIB onboarding journey redesign, reducing steps from 26 to 14 with a fully digital STP process. Enhanced the transfers journey and implemented promo codes that delivered a 50% revenue increase, 16% rise in new user acquisition, and 1,200+ promo redemptions in Q1. Led research, usability testing, and the interviewing & hiring process for designers across multiple projects.
OCT 2019 — AUG 2021
Senior UX Designer
Xishe — TAMM App · Abu Dhabi, UAE
Designed the TAMM government super-app (mobile and web) from the ground up, including primary research, ideation, wireframing, prototyping and final designs. Worked with Abu Dhabi Digital Design Authority to create and maintain the Design Language System for TAMM, ensuring design can scale and unify across multiple government teams.
JUN 2016 — SEP 2019
UI Designer
Al Futtaim · Dubai, UAE
Led end-to-end design and delivery for e-commerce websites including Kiabi, Marks & Spencer and Reebok — strategy, responsive website design and brand elements from the ground up. Delivered a 2-step checkout redesign that cut user drop-off by 35% and improved overall funnel efficiency.
AUG 2014 — AUG 2016
Digital Designer
The Idea Agency · Dubai, UAE
Conceptualised and designed online materials including email campaigns, flash banners and affiliate advertising campaigns for leisure and travel clients — including Philips, Thrifty, Ramada, Serta and King Koil.
Education
2013 — 2014
Master in Advertising
Bucks New University · High Wycombe, UK
2006 — 2010
Bachelors of Arts, Communication Design
PAF KIET · Karachi, Pakistan
Certifications & Awards
🏆 Exceptional Contributor Award — 2022 & 2024
🎯 Scrum Master Certification — 2022
Skills
Product Strategy
Design Thinking
UI / Visual Design
Interactive Prototyping
Journey Mapping
Persona Development
User Interviews
Information Architecture
Sketching
Wireframing
Tools
Figma
Sketch
Principle
Photoshop
Illustrator
After Effects
InDesign
FigJam